Author Archives: Dave Lutz

Sponsorship: From Uninspiring To Really Mattering

Tweet When attendees interact with your sponsors, do they feel marginalized or like they really matter? Are you forcing your sponsors’ messages on your conference attendees or helping sponsors offer insights that attendees may actually value? Remember That Last Event You Attended Think back to an event that you attended. Quick: Do you remember any…

7 Fundamental Ways To Drastically Improve Conference Breakouts

Tweet Concurrent sessions, often known as breakouts, are the meat and potatoes of conferences. They are also one of the most difficult areas for your continuous improvement efforts. In many associations, volunteers vet submissions, decide topics and select speakers for their annual meeting’s concurrent sessions. While well intentioned, volunteer committees rarely are equipped with a…

Proving Conference Emotional Marketing Sponsor Spend

Tweet Exhibit-booth footprints are shrinking across nearly every industry. The Good News There is a silver lining though: the opportunity to develop fruitful strategic partnerships. Just be ready to prove why a sponsor’s dollars are well spent on your organization. The Bad News More companies are demonstrating their products and services via digital technology rather…

Time To Reboot Your Conference And Event Marketing

Tweet Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time…

Engaging Conference Attendees At Hello Results In Big Rewards

Tweet Are you looking for ways to improve your conference attendee loyalty? If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Master this and you’ll receive big rewards! First Time Attendee Trend Our industry is experiencing an interesting trend with the…