This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE's 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! [caption id="attachment_2601" align="aligncenter" width="500" caption="Image by Chris Summerlin Chapter Illustrations for forthcoming "Undercover User Experience" book by Cennydd ...
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Author Archives: Dave Lutz
Six Suspicious Tradeshow Areas That Need Exposing
Note from Jeff: Dave Lutz is on a rant. A good one in my opinion and all meeting and event professionals, nonprofit organizations and associations, and tradeshow organizers should heed his advice. It's time for the meetings and tradeshow industry to be more transparent about add-on fees, kickbacks, payouts and relationships. Here's his post that ...
Ten Criteria For Choosing The Right Core Event Tech Providers
How do you choose which core event technology providers you're going to use? Core event technologies include your registration system, online event website and electronic marketing, event eCommunity, exhibitor sales management, tradeshow floor plan, lead retrieval, event management, event mobile app and others. Do you base ...
Virtual Tradeshows: Horizontal Or Vertical Markets?
This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new ...
Go Hybrid: A Live Streaming Cheat Sheet
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. You've convinced your team that providing a hybrid event is good for your organization, your customers and your stakeholders. You’ve alleviated ...
