Tweet Have you ever seen a movie that starts with a fast action scene? Immediately, you are pulled into the middle of things. Screenwriters call this media res or in the middle of a plot. They know that they can pull their viewers into the story by placing the action at the beginning. This same…
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Horseshoe Groups: Merging Two Buzz Groups To Increase Audience Discussion
Tweet Lectures are a barrier to the listener’s thinking. The constant one-way transfer of information is like a dripping faucet. The information keeps coming and coming and coming. And that constant drip of new data, facts, figures and info keeps the brain overwhelmed with new information. The listener is faced with a choice: listen to…
Using Content Marketing To Grow Conference Attendance
Tweet Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. Here’s a rundown of his video if you want to fast forward to a specific area. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference 01:00 – What Is Content Marketing?…
Are Business Travelers Too Addicted To Technology? [Infographic]
Tweet According to PC Housing stats, smartphones and tablets are slowly placing themselves in between water and food as top necessities for business travelers. It makes sense. Being on the road is simply made easier and more manageable by these tools that allow us to stay connected. Yet are these mobile devices taking up…
Creating Buzz Groups To Add Audience Participation To Traditional Lectures
Tweet Lectures are good for sharing information. They are not good for learning and getting listeners to think! Nor are the good for getting listeners to remember and apply the information they hear. Audience discussion methods are more effective for learning than the lecture. Lectures are the equivalent of distributing a report and asking people…
