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Gaining Conference Market Share Through Legal Stealing

Tweet Unless your conference is growing, you are on the road to decline. All conference attendance plateaus eventually erode. Unless you are taking conference attendee market share from others, you are not growing significantly. Stealing And Trespassing Are Legal When Attracting Conference Registrants There is a closed market for conference registrants. Yes, that’s right. There…

10 Brain-Based Learning Laws That Trump Traditional Education

Tweet If you play cards you know the importance of a trump. No, not the Donald with the bad red hair. A trump is a card which ranks higher than the played cards. A trump suit outranks all cards of plain suits. Literally, a trump refers to any sort of action, authority or policy that…

Creating Compelling Irresistible Social Conference Experiences

Tweet Social. It’s a word that strikes fear in some and excites others. Today it seems that everything is social. From social media to social networking to social technology to social business, the trend is all things social. It’s the new black. Defining The Social Conference So what is the social conference? Does it mean…

Why Adults Want To Learn

Tweet As an adult, what drives you to learn? Enjoyment? Fun? Growth? Developing new skills? Seeking a new career? Job promotion? Professional certification requirements? New experiences? Supervisor mandates? All of the above? None of the above? The Motivations To Learn ASAE’s research, The Decision To Learn, states that the top two reasons people join nonprofit…

The Conference Innovators DNA

Tweet The Conference Innovators DNA View more presentations from Jeff Hurt Innovation. It’s the heartbeat of today’s economy. It’s also where meeting professionals need to focus their attention, time and resources to compete in the meetings marketplace. Average meetings are planned by average meeting professionals. Yet, most conference attendees don’t want to pay for an…