Tweet “There’s something happening here,” says author Thomas Friedman referring to the spontaneous protests from Tel Aviv to Wall Street. According to Friedman, we are witnessing seismic changes from two overarching narratives: The Big Shift and The Great Disruption. That coupled with the systemic challenges of our stagnant economy for the next decade could have…
Monthly Archives: October 2011
Social Isolation In The Midst Of A Crowded General Session
Tweet Rows and rows of chairs in straight lines face the stage. Aisles separate sections of chairs so people can navigate the room. The large ballroom easily seats 5,000 people theater style. The air is cold and stale. The lights dim. A dancing image appears on the front screens and the delay screens hanging from…
Three Conference Mindsets (And More Research You Need To Know)
Tweet People’s behaviors, needs and preferences online reflect their offline actions. Understanding some of their online human activity can help conference organizers understand and connect with their onsite conference attendees. Ultimately, securing the right kind of conference content is exactly what your attendees seek. The Research In Spring 2011, About. com partnered with Latitude to…
Using Social Media To Generate Conference Attendee Registration
Tweet “This year we are going to start engaging with more people via social media,” your boss says at the staff meeting. “We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.” Hearts drop. Eyes roll….
Are You Attracting The Right Customer For Your Conference?
Tweet Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers…
