Monthly Archives: August 2011

Five Steps To Become Conference Content-Strategist-Curators (Part 1)

Tweet If you are a conference organizer, imagine your job as a museum curator. Art gallery and museum curators use judgment and a distinguished sense of style to select and arrange art. They juxtapose art pieces against one another to create a narrative, evoke a response and communicate a message. Conference organizers must approach a…

Seeing The Meeting Professional As Content Strategist And Conference Curator

Tweet Our conference participants are becoming progressively more sophisticated. At the same time, our digital network is becoming increasingly complex bringing current information and our audience closer. Often our conference participants walk into our events knowing more than our speakers. Their experiences applying knowledge and information frequently surpass that of our presenters. So how can…

Confusing Social Terms Defined. Cheat Sheet: Web 2.0 Glossary

Tweet Imagine for a moment that in 1998, Google was operating in a garage, Apple introduced the iMac and the founder of Facebook was still in junior high school. Fast forward to today. A lot has changed. We’ve seen the rise of collaborative software and social networks. Web 2.0 has made seismic shifts in our…

Nine Ground Rules To Adopt During Strategic Planning

Tweet Strategic Planning: those two words can cause groans, sighs and rolling eyes. Some run screaming from the room when they discover it’s strategic planning time! Nine Strategic Planning Ground Rules Regardless your thoughts about strategic planning, here are nine ground rules to help your team maneuver the minefields and complex paths. Establishing these ground…

Improving Member Loyalty Via Digital Events

Tweet Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Here is the PPT from the presentation that Dave Lutz and I did for ASAE11 on improving member loyalty. Improving Member Loyalty Via Digital Events View more presentations from Jeff Hurt. What are…