Tweet I love a cloned conference! Don’t you? Jeff Rodgers of Zap Creative has launched The Meetings Department that offers a plug and play template for your next meeting. Starting at $5,000, you purchase a cloned conference experience with a minute-by-minute show flow, script for general sessions and awards, walk-in and walk-out music and videos…
Monthly Archives: June 2011
The HIPPO In The Room: You Are Not Your Audience
Tweet Dear Conference Organizer: You are not your audience. You are not your customers. Yes, you have your own preferences, your own likes, your own tastes. But you are not planning that event for yourself. And what you like is probably far from what your audience likes. You have to get out of your own…
Your Conference Attendance Marketing Silver Bullet
Tweet It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already…
Community Management: Emotional Triangles, Accusers And Direct Dealing
Tweet It’s time to throw the yellow flag on an unprofessional and inappropriate behavior. Imagine the following scenario. You are part of an online community of professionals. One of your eCommunity colleagues comes to you and has a problem with another person. Do you become part of the problem or part of the solution? What…
Content Or Meeting Logistics: Which Is More Important?
Tweet “That was the best organized event I’ve ever attended. I’m registering now for next year because it was so well planned and orderly. Their logistic planning is impressive.” Have you ever heard a conference attendee say that? Of course not! How many of your attendees register every year just because your logistics are well…
