Tweet Oprah Winfrey said goodbye to her raving fans recently after 4,560 shows. Her last episode generated more than 18 million viewers. (Nielson Ratings) Few public figures have received such extraordinary exit ratings. Amazingly, Oprah stopped while she was ahead. Creating Raving Fans And Extraordinary Success How did she do it? What made her successful?…
Monthly Archives: May 2011
The Association Leaders’ Membership Aberration
Tweet This scene is repeated every day during the school year. Moms walk their young children to preschool. Together, they greet the teacher at the door. Moms hug their children and say, “I love you. Have fun.” Their children enter the classroom and begin to play. Moms linger for a moment and then turn to…
Do You See Your Conference Attendees?
Tweet “I see you,” is a phrase used by the Na’vi of the movie Avatar when they greet one another. While it literally means “I see you,” the Na’vi use it figuratively to mean “I see into you” or “I understand you.” The phrase is more than a greeting. It is an acknowledgement. An acknowledgement…
5 Reasons Your Association Is Failing
Tweet Your nonprofit association used to be at the top of the charts. It was the go-to organization for information, education and networking in your industry, cause or profession. Your annual meetings registration list read like a Who’s Who of those in the profession. The movers and shakers touted your benefits. Yet in the past couple…
If You Are Not Content Marketing, You Are Not Marketing
Tweet Content marketing is the art of communicating with your customer without selling. ~ Junta42.com Content marketing does not pitch products or services. It does not interrupt. Instead, it helps customers become more intelligent. At the heart of content marketing is the belief in reciprocity. If an organization delivers consistent, ongoing valuable information to its…
