Tweet Want to make your meeting more successful? Help your meeting participants visualize its purpose and objectives before they arrive. It sounds so simple. Yet it is one of the most overlooked steps in conference and meeting planning. Meetings Start In Our Minds Your meeting starts in the imagination of your attendees. Regardless if it…
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Tweet The trend for exhibit and sponsorship revenue is shifting away from the show floor. Brand marketers value marketing and sponsorship opportunities more than the exhibit real estate. The Facts…Are Changing 85% of a trade show’s revenue comes from space. 15% is from sponsorship and advertising. Source: Doug Ducate, President and CEO, Center for Exhibition Industry…
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