Monthly Archives: April 2011

The Conference Attendee Of The Future

Tweet Is this the conference attendee of the future? It looks like a smart phone attached to a Segway. It’s a video conferencing robot that can be controlled from anywhere in the world. Imagine this: a remote conference attendee navigating the conference venue, interacting with colleagues, roaming the exhibit hall and performing a wide range of…

Conference Audiences Expect These Things

Tweet Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to…

Your Meeting Starts In Your Participants’ Mind

Tweet Want to make your meeting more successful? Help your meeting participants visualize its purpose and objectives before they arrive. It sounds so simple. Yet it is one of the most overlooked steps in conference and meeting planning. Meetings Start In Our Minds Your meeting starts in the imagination of your attendees. Regardless if it…

Three Trending Tradeshow Sales Strategies

Tweet The trend for exhibit and sponsorship revenue is shifting away from the show floor. Brand marketers value marketing and sponsorship opportunities more than the exhibit real estate. The Facts…Are Changing 85% of a trade show’s revenue comes from space.  15% is from sponsorship and advertising. Source: Doug Ducate, President and CEO, Center for Exhibition Industry…

Ten Tips For Successful Conference Tweeting

Tweet Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to…