Tweet Associations are complex systems. Many players–board members, members, sponsors, staff, volunteer leadership–shape its up and down seasons. A jumble of external and internal factors affects the association as well. The Life Cycle Of Associations All living systems, including associations, go through predictable life cycles: Birth Growth (formation, adolescence) Maturity Decline Death Healthy systems work…
Monthly Archives: March 2011
Six Web Verbs Associations And #Eventprofs Should Adopt
Tweet In the next 20 years, six dramatic technology trends will influence our connected world. We are already watching how these forces are shaping modern web culture. Kevin Kelly, co-founder and senior maverick of Wired Magazine, identified these six trends in his opening keynote at the 2011 Web 2.0 Conference. His reflections give us a…
What Is The Right Mix? Face-to-Face, Digital, Hybrid Events
Tweet Your meeting’s reach no longer stops at the conference room walls. Now technology makes it possible to reach people you never had access to before. The question is: How much should be live-only and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they…
The Big Gamble: Commoditizing Hotel Group Sales
Tweet This post is by Dave Lutz, managing director of Velvet Chainsaw Consulting. I spent most of my career running one of the largest site selection companies in the country. I learned a ton about group sales and how customers buy. I had the privilege to work with some of the best and most…
Why Your Conference Needs Meeting Anthropologists
Tweet Your annual meeting needs a couple of meeting anthropologists! No, not a couple of people in Raiders of the Lost Ark clothing, carrying shovels and picks. You need curious people, preferably outsiders, to observe your meeting participants’ actions, behaviors, decisions and group culture. You need to know how your attendees interact with each other,…
