Yearly Archives: 2010

When Push Comes To Pull: Can Associations Adapt?

Tweet We are living in a period where we are straddling two different society cultures and economies. We are transitioning from a push economy to a pull economy. From Hierarchical To Networked-Based Today’s participatory networked culture has changed business and organizations from a push approach (hierarchical, from the center out to others), to a pull…

14 Conference And Event Trends That Will Shape The Next Decade

Tweet What do the next ten years have in store for conference and event organizers? Plenty. 14 Conference And Event Trends That Will Shape The Next Decade As 2010 comes to a close, many conference and event professionals have been looking ahead to the 2011. Here’s a look into 2011 and the next decade. 1….

Seven Things You Should Stop Doing At Your Conferences

Tweet I’ve attended more than my share of conferences this year both as speaker and as attendee. Here are seven conference things that annoy the heck out of me! 1. Branded PowerPoint Templates For Speakers Really, I mean really! We know the name of your conference. We know what your brand looks like. Do you want…

Five Important Psychological Advantages Of Stories For Your Conferences And Events

Tweet Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With Stories Connect Your conference can be full of factual information presented logically and sequentially. But facts alone fall short. They usually don’t persuade someone to change. Information is…

Virtual Trade Show Business Plans

Tweet Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE’s 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for…