Tweet Who should be in control of social media at our company? It’s a question I hear a lot. The answer is not black and white. The answer depends. I typically answer the question with a question: “What type of organizational structure do you have in place already? Is it departmentalized, decentralized or perhaps networked/coordinated?”…
Monthly Archives: December 2010
Information Dump Or Learning Facilitator?
Tweet It’s time to decide which one your conference is: information dump or learning facilitator. Is there a difference between information and education? Education and learning? A quick review of the definitions for each within the context of meetings helps provide clarity. Information Information is concepts, data, facts and research. Communicating information is normally show-n-tell…
Virtual Events Coming Out Party 2010 [Infographic]
Tweet 2010 was the coming out party for Virtual Events. What was once viewed upon skeptically by meeting planners, trade show organizers, event marketers, and marketers is quickly becoming an integral part of one’s event and marketing strategies. The Virtual Edge Institute compiled 2010 surveys and created this Infographic as a resource for those considering…
Designing Content For The Big Tent General Session
Tweet Finding the right keynote presenter that has content specific for your conference audience is frequently as difficult as finding a needle in a haystack. Many times the content experts are not the greatest presenters. Yet the good presenters don’t have any content of value to the attendees. So what do you do? How can you design conference…
Obituary For A Conference Education Session
Tweet It was a wasted ninety minutes of life. 5,400 seconds of possibility that are now gone forever without a shred of hope, learning or motivation. It had such potential. It died so quick and so young. No one understood a single thing that was said. The barrage of PowerPoint slides with small fonts, too…
