Tweet “Don’t judge a book by its cover.” When it comes to selecting industry speakers, that adage is especially sage. You’ve read their speaker proposal, description and bio. They look like the right fit for your conference. But just because they’ve got the right dancing shoes doesn’t mean they can pull off the dance. Here…
Monthly Archives: October 2010
Identifying Influencers: Harnessing The Power Of Individuals
Tweet Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of…
In A Sea Of Sameness Is Your Conference Wearing Camo?
Tweet Did you happen to see the following string of tweets started by social media community manager Amber Naslund? Pointless Bland Conferences I don’t know which conference Naslund was talking about. It obviously struck a chord with several people. Unfortunately, this is not new to many conference participants. Educator Harold Jarche talked about The Conference…
Combating Conference Information Indigestion And Filter Failure
Tweet Information Indigestion. You can find it in the new book of conference diseases. Information indigestion is a symptom of the conference organizer’s inability to filter unnecessary topics from the conference agenda. It is a real dis-ease to conference participants. And the culprit is the conference content organizer. One of the biggest challenges facing meeting…
How The Billboard Effect Influences Your Tradeshow
Tweet About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels…
