Monthly Archives: June 2010

Three Critical Keys To Your Annual Meeting Education Success: Context, Recall And Storytelling

Tweet When was the last time you ordered something in a restaurant and the wait staff brought you the wrong dish? Go ahead and think about that for a minute. You’re probably thinking, “Uh-h, when was the last time that happened? Where was I?” French Onion Soup, Cheese Fondue And Mushroom Crepes It happened to…

Are Your Annual Meetings Producing Life-Giving Oxygen Or Life-Draining Experiences?

Tweet Oxygen, we can’t live without it. We need it to live, breath and function. This colorless, odorless, tasteless gas is the third most abundant element in the universe next to hydrogen and helium. It changes everything it touches. It forms compounds with almost everything it contacts and creates something new. Most molecules in living…

Seven Tips To Make Your Conference Millennial–Friendly

Tweet This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. Many associations are trying to find a way to reach a generation that’s eager to be entertained and informed, yet resistant to the familiar, in-your-face, 20th-century approach. The target…

Want To Attract More Millennials To Your Next Tradeshow? Try These Tips

Tweet Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and…

A Blueprint For Socially Augmented Events: The Seven Stages Recap

Tweet On June 15, at the PCMA Education Conference 2010, I saw Scott Klososky present how to use social technologies in the seven stages of event planning.  The title of his presentation was “A Blueprint For Socially Augmented Events.”    Scott’s presentation was mind boggling, thought-provoking and progressive. He laid it all on the line…