Comments on: The Conference E-Word As Important As Pinball Wizard, Mafia Wars & World of Warcraft http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/ Helping improve your annual meetings, conferences & education Fri, 18 May 2012 21:32:21 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Howard Keele http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-6468 Howard Keele Wed, 20 Oct 2010 02:20:08 +0000 http://jeffhurtblog.com/?p=1627#comment-6468 Fantastic article and in my mind should be on the agenda for every meeting or conference. For everyone to agree on what it means to engage is the beginning of a robust meeting and or conference dialogue. Fantastic article and in my mind should be on the agenda for every meeting or conference. For everyone to agree on what it means to engage is the beginning of a robust meeting and or conference dialogue.

]]> By: The Shifted Librarian » March 29th Stream http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-4087 The Shifted Librarian » March 29th Stream Tue, 30 Mar 2010 04:58:40 +0000 http://jeffhurtblog.com/?p=1627#comment-4087 [...] Mid­course Cor­rec­tions » Blog Archive » The Con­fer­ence E-Word As Impor­tant As Pin­ball.... “I think the key to suc­cess­ful future con­fer­ences, events and tradeshows are [...] [...] Mid­course Cor­rec­tions » Blog Archive » The Con­fer­ence E-Word As Impor­tant As Pin­ball…. “I think the key to suc­cess­ful future con­fer­ences, events and tradeshows are [...]

]]> By: Reid’s Recommended Reads: March 18, 2010 « Reid All About It http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-3775 Reid’s Recommended Reads: March 18, 2010 « Reid All About It Thu, 18 Mar 2010 12:20:32 +0000 http://jeffhurtblog.com/?p=1627#comment-3775 [...] Hurt writes about online games as a clue to what makes engaging conferences. At TEDx we heard about online games also being incubators for leadership and collaboration skills. [...] [...] Hurt writes about online games as a clue to what makes engaging conferences. At TEDx we heard about online games also being incubators for leadership and collaboration skills. [...]

]]> By: Steve Drake http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-3724 Steve Drake Mon, 15 Mar 2010 21:59:26 +0000 http://jeffhurtblog.com/?p=1627#comment-3724 Jeff. Another thoughtful post! My sense is that the association and meeting world is in the process of turning upside down. Not sure any of us knows where it is headed ... just that it won't be the same. At last weeks ASAE Great Ideas Conference, I sat it on a session by Jon called Using eLearning Games to Recruit, Engage and Educate Members." A good resource for those looking at gaming. One of our clients used an "advergame" to "engage" potential customers. It was played about 3 million times. Got lots of media attention. Helped increase sales. Now, you have me intriqueed about at least using the key elements of gaming to create a more "engaging" conference! Thanks for sharing your thoughts. Steve Jeff.

Another thoughtful post!

My sense is that the association and meeting world is in the process of turning upside down. Not sure any of us knows where it is headed … just that it won’t be the same.

At last weeks ASAE Great Ideas Conference, I sat it on a session by Jon called Using eLearning Games to Recruit, Engage and Educate Members.” A good resource for those looking at gaming.

One of our clients used an “advergame” to “engage” potential customers. It was played about 3 million times. Got lots of media attention. Helped increase sales.

Now, you have me intriqueed about at least using the key elements of gaming to create a more “engaging” conference!

Thanks for sharing your thoughts.

Steve

]]> By: uberVU - social comments http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-3653 uberVU - social comments Wed, 10 Mar 2010 20:23:14 +0000 http://jeffhurtblog.com/?p=1627#comment-3653 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by BousquetCMP: RT @Jeffhurt: The Conference E-Word As Important As Pinball Wizard, Mafia Wars & World of Warcraft #eventprofs http://bit.ly/aB0mBR... Social comments and analytics for this post…

This post was mentioned on Twitter by BousquetCMP: RT @Jeffhurt: The Conference E-Word As Important As Pinball Wizard, Mafia Wars & World of Warcraft #eventprofs http://bit.ly/aB0mBR…

]]> By: Jenise Fryatt http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-3652 Jenise Fryatt Wed, 10 Mar 2010 19:58:53 +0000 http://jeffhurtblog.com/?p=1627#comment-3652 Jeff I really like this post. It speaks to a phenomenon that I don't think enough people are talking about. I was hooked on both World of Warcraft and Mafia Wars. World of Warcraft in particular was fun because it rewarded creative thinking and allowed you to collaborate with others online. When I started using Twitter as a marketing tool, it fulfilled those same desires, and offered much more in the way of rewards, so I gave up my online games. Online communities such as Twitter and LinkedIn allow me to better create and cultivate online relationships turning them into partnerships that can benefit me beyond the internet. The same can be said for events. But it's important to note that both online communities and MMOGS offer information and networking opportunities that can be accessed at the users discretion and they demand two-way engagement. I believe that's what makes them so satisfying/addicting. If event professionals are to tap into this, they need to continually seek ways to provide that two way engagement. Your suggestion of making events more like games including the elements of achievement, competition, immersion, exploration and socialization is a simple way to move in that direction. Jeff I really like this post. It speaks to a phenomenon that I don’t think enough people are talking about.

I was hooked on both World of Warcraft and Mafia Wars. World of Warcraft in particular was fun because it rewarded creative thinking and allowed you to collaborate with others online.

When I started using Twitter as a marketing tool, it fulfilled those same desires, and offered much more in the way of rewards, so I gave up my online games. Online communities such as Twitter and LinkedIn allow me to better create and cultivate online relationships turning them into partnerships that can benefit me beyond the internet.

The same can be said for events. But it’s important to note that both online communities and MMOGS offer information and networking opportunities that can be accessed at the users discretion and they demand two-way engagement. I believe that’s what makes them so satisfying/addicting.

If event professionals are to tap into this, they need to continually seek ways to provide that two way engagement. Your suggestion of making events more like games including the elements of achievement, competition, immersion, exploration and socialization is a simple way to move in that direction.

]]> By: Niesa Silzer http://jeffhurtblog.com/2010/03/09/the-conference-e-word-as-important-as-pinball-wizard-mafia-wars-world-of-warcraft/comment-page-1/#comment-3642 Niesa Silzer Tue, 09 Mar 2010 21:58:40 +0000 http://jeffhurtblog.com/?p=1627#comment-3642 I would agree that engagement involves active participation. I personallly don't play the games you are talking about but I've watched my older brother play them (for the record he's 40). They work together as a team - a group of complete strangers who come and go as the game may progress. They can talk to each other, or not, and they can schedule it for a time that suits them - or just show up and play with whoever else is online. It is completely flexible. From even a scheduling perspective - how many groups allow their attendees to drop in at their convenience? We do have a lot we can take from these video games. Great post Jeff! Niesa I would agree that engagement involves active participation. I personallly don’t play the games you are talking about but I’ve watched my older brother play them (for the record he’s 40).

They work together as a team – a group of complete strangers who come and go as the game may progress. They can talk to each other, or not, and they can schedule it for a time that suits them – or just show up and play with whoever else is online.

It is completely flexible. From even a scheduling perspective – how many groups allow their attendees to drop in at their convenience? We do have a lot we can take from these video games.

Great post Jeff!
Niesa

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