http://jeffhurtblog.com/2010/03/08/emotional-connection-brand-loyalty-cinemas-the-art-of-storytelling/ Helping improve your annual meetings, conferences & education Fri, 10 Feb 2012 18:13:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://jeffhurtblog.com/2010/03/08/emotional-connection-brand-loyalty-cinemas-the-art-of-storytelling/comment-page-1/#comment-4364 Dave Lutz Mon, 12 Apr 2010 11:15:38 +0000 http://jeffhurtblog.com/?p=1623#comment-4364 This post has been submitted to <a href="http://www.chrisbrogan.com/importance-of-story/" rel="nofollow">Chris Brogan's - The Importance of Story in Your Life</a> This post has been submitted to Chris Brogan’s – The Importance of Story in Your Life

]]> http://jeffhurtblog.com/2010/03/08/emotional-connection-brand-loyalty-cinemas-the-art-of-storytelling/comment-page-1/#comment-3700 Link Journeys for March 13, 2010 - Remarkablogger Sat, 13 Mar 2010 15:41:43 +0000 http://jeffhurtblog.com/?p=1623#comment-3700 [...] Emotional Connection, Brand Loyalty & Cinemas: The Art Of Storytelling – Find out what really makes a good story. An excellent breakdown of the elements of great stories. [...] [...] Emotional Connection, Brand Loyalty & Cinemas: The Art Of Storytelling – Find out what really makes a good story. An excellent breakdown of the elements of great stories. [...]

]]> http://jeffhurtblog.com/2010/03/08/emotional-connection-brand-loyalty-cinemas-the-art-of-storytelling/comment-page-1/#comment-3664 Dave Lutz Thu, 11 Mar 2010 13:52:32 +0000 http://jeffhurtblog.com/?p=1623#comment-3664 Laura, thanks for your comments and for spreading the word! Your whitepaper includes several pretty compelling case studies on how major corporations have leveraged storytelling...the Kleenex one definitely brought a tear to my eye. ;-) I also enjoyed your point of view of advantages/disadvantages for various meeting venues and platforms. Good stuff! Laura, thanks for your comments and for spreading the word! Your whitepaper includes several pretty compelling case studies on how major corporations have leveraged storytelling…the Kleenex one definitely brought a tear to my eye. I also enjoyed your point of view of advantages/disadvantages for various meeting venues and platforms. Good stuff!

]]> http://jeffhurtblog.com/2010/03/08/emotional-connection-brand-loyalty-cinemas-the-art-of-storytelling/comment-page-1/#comment-3657 Laura Lear Wed, 10 Mar 2010 23:45:30 +0000 http://jeffhurtblog.com/?p=1623#comment-3657 Thanks for the reference to Fathom’s storytelling white paper. As you mention in your blog post, mastering the art of storytelling is a challenge and we work with our clients everyday to help them deliver cinema events that leverage the power of storytelling. Not only do you have to tell the right story to the right audience but it has to also be done in the right way and the right context. It really is an art form, but with the right proper elements it can be successful. Your recommendations for putting the four elements of a good story into practice make it easy for anyone to tell the story of their brand, organization, group or association. I am encouraging our clients to comment on your post as well as they can weigh in on their personal experiences with storytelling in the cinema as well as other formats. Thanks! Thanks for the reference to Fathom’s storytelling white paper. As you mention in your blog post, mastering the art of storytelling is a challenge and we work with our clients everyday to help them deliver cinema events that leverage the power of storytelling. Not only do you have to tell the right story to the right audience but it has to also be done in the right way and the right context. It really is an art form, but with the right proper elements it can be successful. Your recommendations for putting the four elements of a good story into practice make it easy for anyone to tell the story of their brand, organization, group or association. I am encouraging our clients to comment on your post as well as they can weigh in on their personal experiences with storytelling in the cinema as well as other formats. Thanks!

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