Comments on: 16 Criteria For Choosing Your Conference Backchannel Tool

By: Howard

Howard — Wed, 20 Oct 2010 02:01:51 +0000

I am impressed! As I am new to the online environment we require all the guidance and assistant we can muster. I will begin our next conference by discussion all the various options and how we can best incorporate this into our internal and external communication strategy.

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Link Love Monthly: February — SocialFish — Mon, 29 Mar 2010 02:00:04 +0000

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Sat, 06 Feb 2010 12:37:29 +0000

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Fri, 05 Feb 2010 12:03:54 +0000

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By: Jeff Hurt

Jeff Hurt — Tue, 02 Feb 2010 15:00:58 +0000

@Ian
I totally agree with you. The conferences I’ve attended that have had successful backchannel tools were chosen by the event producers and marketed well in advance of the event. They were also marketed onsite at the event at the start of every session (yes, every session) and the tweets were projected in the room in some fashion, whether behind the speaker, on a screen on the floor to near the speaker or on the side of the room.

Ultimately, if attendees are not satisifed with the chosen backchannel, they will use another tool. And, you’re 100% correct that attendees will probably use several tools anyways.

The question becomes, is the conference or event producer listening?

By: Ian McGonnigal

Ian McGonnigal — Tue, 02 Feb 2010 13:08:55 +0000

Great post. Although event producers can suggest a backchannel tool, at the end of the day, its completely up to the audiences which channel(s) they use to use for their communications. I would say its a combination of several tools.

By: davelutz

davelutz — Tue, 02 Feb 2010 12:20:14 +0000

Midori, great point on #15. I’ve seen solutions that integrate with Twitter that display a stream that only includes people that have indicated that they are attending that specific conference session (with or without the use of a hashtag). What a great way to improve relevance and attendee engagement!

Dave Lutz – @velchain

By: uberVU - social comments

uberVU - social comments — Tue, 02 Feb 2010 07:17:46 +0000

Social comments and analytics for this post…

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By: Midori Connolly

Midori Connolly — Tue, 02 Feb 2010 05:52:00 +0000

Wow! What an exhaustive and impressive list you have here.
I would add to #15, the idea that there might be an option to push content to specific attendees…can you sort the attendees into groups or lists and privately send them messages?
And looking at whether or not a backchannel can enhance sponsorships. I’m just going out on a limb here, but maybe a backchannel could provide opportunity to support sponsor messaging and data capture. This isn’t something I’ve really thought through, but more of a conceptual vision
Midori Connolly, Chief AVGirl
http://www.twitter.com/GreenA_V