Comments on: Who Says Social Media Doesn’t Have ROI?

By: Steven Hall

Steven Hall — Fri, 18 Dec 2009 16:09:56 +0000

A buddy encoraged me to look at this website, brill post, fascinating read… keep up the nice work!

By: Jeff Hurt

Jeff Hurt — Tue, 17 Nov 2009 22:01:14 +0000

@Chris Valentine
Thanks for stopping by Chris and adding to the discussion. Yes, so many times companies and people jump into social media, struggle with getting started or finding their community and then leave. Once you’ve got a blog or site up, it’s imperative to take the next step and make sure you build that relationship and engage your customers.

By: Chris Valentine

Chris Valentine — Tue, 17 Nov 2009 18:07:37 +0000

Jeff,

Thanks for sharing. I like that it points out that the dollar investment is lower, but to be successful, the investment is in time and diligence. It almost reminds me of when everyone needed a website 10-15 years ago, but after putting up the site, it would be idle for months (if not years) what is the relative return on that.

Great post.

By: Jeff Hurt

Jeff Hurt — Mon, 16 Nov 2009 20:36:32 +0000

@Ari – that’s a great post by Beth Kanter. I missed that one. Thanks for adding it.

@VelChain – Great points about SEO for meetings, events and tradeshows. I’ve attended two workshops by @Giovanni about Blue Hat SEO strategies and he’s got some great information to share. Check out his PowerPoint Top 10 Extreme Social Media Promotion Hacks from WordCamp 2009 Dallas.

By: Dave Lutz

Dave Lutz — Mon, 16 Nov 2009 14:41:15 +0000

Jeff, thanks for another interesting post. I presented a session on SEO for tradeshow websites around this time last year. At that time social media didn’t play too big of a roll in natural search results on platforms like Google. Man has the world changed in the past 12 months!

Over the summer, I did some additional research on SEO for event websites and found that top 10 Google results included about 30% of results from Social Media outlets like blogs, Facebook, LinkedIn, YouTube, etc. These channels are key word/phrase rich, often provide meaningful links to additional content and provide for recency…all helping natural search results. Bottom line, smart use of social media definitely helps extends one’s reach and visibility.

Dave Lutz – @velchain
Velvet Chainsaw Consulting

By: Ari Herzog

Ari Herzog — Sat, 14 Nov 2009 02:43:15 +0000

By means of background to that question, take a deeper look at the I. You might be surprised.

By: Jeff Hurt

Jeff Hurt — Sat, 14 Nov 2009 01:57:19 +0000

Ari:
Great question. Now I’ll be pondering that one for a while. Thanks for adding your comments.

By: Ari Herzog

Ari Herzog — Sat, 14 Nov 2009 01:04:12 +0000

Forget asking about social media’s ROI. Go bigger. What’s ROI itself?