Have you read Rajesh Setty’s 12 Elements of the Social Media Mindset?
Rajesh says that it’s important to understand the “social” aspects of social media. He states, ”…that ‘social’ is what sets it apart from other media.”
Rajesh Setty, author of Upbeat Now.
He then lists 12 elements “that you can focus on to build the right mindset for participating and succeeding with social media.” He proceeds to list and describe these 12 elements that all begin with the letter “C.”
Here are his 12 elements:
- Caring
- Curiosity
- Contribution
- Content
- Clarity
- Conversation
- Creativity
- Character
- Community
- Courage
- Change
- Commitment
If you didn’t read his descriptions of each element, you might want to read his post so you’ll have a better understanding of the context of this conversation. He’s an excellent writer, clever, creative and has a way of bringing clarity and meaning to his point of view.
After reading his post and pondering it for a moment, I came up with 6 more elements of the social media mindset that I would add to the list. All starting with “C” of course.
Here are 6 More Elements of The Social Media Mindset:
1. Chi – We all could use a little balance and life force in our social media endeavors.
2. Collaborative - Social media is not an island to itself, for lone wolves or a black-masked lone ranger environment. Allow room for collaboration by others to extend your social media endeavors. It’s not about being the end all definitive answer to everything.
3. Connections – It’s about the emotional, relational and the social connections you have with others in both quality and quantity. I’m personally a fan of quality over quantity yet I know that the right quantity can help with your social media efforts.
4. Context – Help others understand the bigger picture of the conversation and community. It’s about the facts or circumstances surrounding the social media endeavor as well as the beliefs, opinions and values of each person involved.
5. Creator and Co-Creator – Everyone is seen a creator of content which can be as simple as sharing their own experiences or as complex as working with others for knowledge co-creation. It’s no longer about top-down controlled experts only but the collective wisdom of the creators.
6. Cumulative Value – It’s about the entire cumulative effect of all these mindsets working together.
So what other elements of the social media mindset would you add to the list?
Love the additions Jeff.
Thanks for sharing this.
Best,
Raj
@Rajesh – Love the original post! Thanks for spurring my mind in new directions!
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The entire concept of being social, as defined by the 12, will mean a radical shift in human behavior. Long gone is the feeling that I need my community to survive.
From what I see, behavior is dominated, at least in the west, by self serving motives. Look at me. Hear me. Like me. See what I’ve done. Want to know me. Let me hear you for a minute so I can think more about me.
In time we will see if mankind has grown enough to change. Thought?
@David
Interesting thoughts. I think there are people within the social media arena that are there to help and serve others and not there for any self-serving motives. Of course there are people there to make a buck and those with self serving motives of “Look at me, me, me!”
I personal believe we’re seeing a shift in how people learn and communicate. In the west, the industrial revolution had a profound impact on eerything including education. Learning has traditionally assumed a winner-take-all competitive form rather than a cooperative form. One cooperated in a classroom only if it maximized narrow self-interest. Now we’re seeing the rise of networked learningn which in contrast is committed to a vision of the social that stresses cooperation, interactivity, mutual benefit, and social engagement. The power of ten working interactively will invariably outstrip the power of one looking to beat out the other nine. Just my thoughts though.