Facebook is now the number one social media site with the more than 250 million active users.
Facebook is a must for nonprofit, event and meeting marketing plans.
Nonprofits and conference organizers should include Facebook marketing in their marketing plans. Set up a Facebook Page for your organization, event or meeting and you’ll attract your audience that is already using the site. And with with nearly 50% of Americans now on Facebook and more than 70% of its users from outside the United States, it is a must in your online marketing efforts.
Using Facebook’s targeted ads, you can now laser focus your advertising to specific niche markets by age, location, gender, specific keywords and many other options. Facebook’s real-time monitoring system is also a plus.
Here are 10 reasons why you chouls consider Facebook marketing for your nonprofits and event:
1. More than 250 million action users.
2. 600,000 new users added daily.
3. Average user spends 25 minutes on the site.
4. 120 million users return daily and more than 30 million users update their status at least once a day.
5. The average user has 120 friends.
6. Facebook Events allow organizations to schedule, market and invite others to specific events.
7. Facebook Fan Pages allow organizations and businesses to create specific profile pages similar to personal profile pages which are public and ranked by most search tools. Facebook Group pages are not public or ranked.
8. Facebook Page Insights is a statistics package that allows social ad users and page users to see meaningful data which includes activity, fan demographics, ad performance and trends.
9. Facebook Events and updates to Facebook Fan Pages show up on fans home pages for their friends to see.
10. Facebook Ads can be targeted to specific groups, locations and other niche categories.
Facebook stats from Facebook online press room.
Jeff, pretty convincing stats! Thanks for sharing.
One of my tech clients, a2z, Inc., recently launched a FB app that automatically publishes exhibitor and conference info from the event website to FB. Imagine being able to search exhibitor products and categories, make a personal floorplan and begin interacting with exhibitors before the show. For education events, one can search sessions, build an itinerary and even begin to interact with speakers. Here’s a link to the press release – http://tinyurl.com/lsh2y8
This is, by far, the hottest new technology that I’ve seen for the meeting and event industry. Obviously, I’m a tad biased, but this is going to be an awesome tool for attendee recruitment and engagement. For me FB, was a family and friend thing. It is quickly gravitating to a business connecting tool now.
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@DaveLutz That is a great Facebook tool for extending the reach of the event and tradeshow. Thanks for sharing!
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Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.
Facebook Marketing