31
May 2009
Professor Paul A. Argenti, Corporate Communications, Dartmouth’s Tuck School of Business, has some interesting things to say about social media and companies. He admits that he at first didn’t understand or get social media and its implications to the business world. Now he does.
Here are four take-aways from his 4-minute video with PulsePoint Group Communications.
- I have completely changed my mind, [Social Media] is a complete revolution in terms of what companies can do.
- Social media forces companies to think about two-way strategies and bottom-up communications in ways that are totally different from before. [This is new for senior executives.]
- If you want to really think about the future of communications and where we are all going to have to end up, you have to think that Social Media is not merely a distribution tool in the same way as the computer is not merely a typewriter.
- Senior executives have such limited understanding of these tools that their ability to accept this phenomena is very, very slow. They should let a young person be their mentor.
Category: Education, Social Media, Web 2.0
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